Lady Gaga confirmed this week that she is launching her own makeup line, Haus Laboratories. She didn't reveal much about the products themselves at first, but now we have a first look at exactly what she's dreamt up.
Pigment is the focus of the brand, and vibrant jewel tones are seen in the lineup, which includes lipstick, lip liner, eyeshadow, and multipurpose products. They were all co-created by Gaga and her longtime makeup artist Sarah Tanno, the brand's Global Artistry Director. Products, all vegan and cruelty-free, come in six "hauses" (each $49). Each includes Glam Attack (an all-over liquid shimmer powder), RIP Lip Liner, and Le Riot Lip Gloss. There will also be limited edition duo sets of the shimmer powders ($36) duo sets of the lip glosses ($32) and duo sets of the lip liners ($26).
Here are swatches from the "Haus of Chained Ballerina" set featuring baby pink nudes and a stark, dark glitter pigment.
The shades also all have fun shade names like "Downtown Punk," "Slay Me," "Royalty," and "Give 'Em Heaven." As mentioned in the announcement, Haus Laboratories will sell exclusively at Amazon. Everything will be available for pre-order during Prime Day, July 15 -16, at amazon.com/hauslabs. The products will ship in September.
And here is Gaga modeling "Haus of Metalhead"—deeper rose hues and a chrome silver—herself.