The Aquitex® fabric was developed over 30 years ago. Now adopted by thousands of women, it is now available in multipurpose towels and hair turbans, one unit of which is sold every 20 seconds around the world. Clever products that we too had adopted in the editorial staff.
Beauty products don't just add a little lightness to everyday life. Some can really make our lives easier. More than 30 years ago, Britta Cox was developing a fabric in Asia that would transform the fiber of our hair and save us precious time. His little name? Aquitex®, made of fibers so fine that the threads made with them are finer than those of silk. Not content with being very gentle on the hair - it does not cling to the cuticles - the fabric also greatly reduces drying time, thanks to its strong absorbent capacity. A technology that makes life easier and protects our hair from breakage? It did not take more for this innovative material to be transformed into towels and turbans, conquering the hearts of thousands of beautystas (the Instagram account @aquishair is followed by 66.3K subscribers). Today, an Aquis product is sold every 20 seconds around the world.
If Aquis towels and turbans really cut hair drying time - testers! - they can also be diverted for other uses. In writing, they are used, also as protective accessories. Worn in the shower, the turban, with a button that keeps it perfectly in place, helps prevent frizz from forming on our hair that has just been straightened or dried. Before shampooing, the towels and turbans protect the sofa and walls from traces while we leave our hair oil baths in place. Finally, they also protect our roots from any drips from face masks and scrubs. Hair accessories, therefore, that our men, too, have even adopted!