Do like Billie Eilish and hit the bleach this summer - but first listen to what hairstylist Alex Brownsell has to say.
When pop superstar Billie Eilish changed her deep black hair with a bright green approach to blonde hair over a period of six weeks - a cream-colored blonde (until then she was wearing a wig) - this process was accompanied by loud applause from the Internet. Because Look presented her on the cover of British VOGUE.
Eilish decided to take this step after a fan-created a mock-up of the light-maned singer. But since the 19-year-old singer had experimented a lot with her hairstyle before, she was concerned about what further bleaching could do to her hair, to the point that she almost didn't pull it off. In fact, fear of hair loss is one of the reasons most people refrain from dyeing their hair blonde - but it doesn't have to be.
“I always tell my customers inside: 'It's as if you came to me with a pair of jeans and I'll give you silk trousers that you can only dry clean,'” says the master colorist and founder of Bleach London, Alex Brownsell. "You can keep these trousers in good condition as well as your jeans if you care for them properly." That's a good thing because now that summer is just around the corner for millions of us and the Corona rules are being relaxed in many places, many of us want to bring new pep to our look.
Alex Brownsell: There is a huge stigma surrounding the use of bleach. It's a holdover from the 80s when everyone got a perm and bleached their hair, causing it to fall out. But that was because of the perms, the bleaching process, and the crazy styling on top of that. Today we use super conditioning products and there are ways to take care of your hair so it doesn't fall out.
There are also a lot of misconceptions about bleaching Afro-textured hair - it's more delicate and delicate, meaning that if you use bleach in the same way as European hair, it will be more damaged. Regardless of the base color, it gets lighter very quickly, but people assume that it is very difficult to bleach and takes forever - they leave the bleach on too long and damage the hair.
The same rules apply to hair as to makeup. It's about whether you suit cool tones or warm tones. If it's warm then you can ask for tones of caramel or move towards copper or ginger which is very trendy right now; if it is cool then you should choose ash and ice tones.
As far as care is concerned, you can't just grab a straightening iron or curling iron or a hot hairdryer and use them as usual. I blow dry my hair roughly once a month. I work with the texture because I want it to be colored. Of course, if you want to style it a little you can, but it will end up doing a little more damage to your hair. You also need to pay attention to your grooming routine; Treatments are important. Make sure to brush your hair a lot and use a silk pillowcase to protect the hair from pillow rubbing.
The best products for Afro-textured hair are rich in oils, butter, and natural ingredients. This is good for post-treatment, but you'll also need to add something with plenty of protein. So use something like one of our “bleach” treatments or an Olaplex-like treatment - something that will give you a little extra support.
Billie Eilish's cover for British VOGUE gave us the ultimate “blonde bombshell” moment. Looking back, who did you think was the ultimate blonde bombshell?
[The actresses] Marilyn Monroe and Jean Harlow, and [the singer] Debbie Harry - strong characters who are not afraid of their femininity and who use it in powerful ways.
Being blonde or dying your hair blonde has less to do with being sexy and more to do with expressing who you are and wanting to change. For Gen Z, Billie Eilish is the new figurehead for being blonde. Yes, she was super sexy on the cover of UK VOGUE, but she didn't dye her hair blonde to be sexy - she did it to be herself. It's also a good base from which to work with other colors or nuances.
We see a blonde move away from cool, ashy tones that were in vogue in the past. (We've been obsessed with it for the past 10 years.) It's going to get a lot warmer, from creamy tones to ginger or copper. People want a warm shade that is a little softer. You are coming out of lockdown and want to try something new.