Brazilian Straightening: 6 Things To Know Before Succumbing To This Technique

Everything you need to know before taking the plunge!

What fan of styling devices has never dreamed of waking up with already straight hair? This is the (almost) promise of Brazilian keratin straightening! This technique, now legion for some of us, still arouses our curiosity; it involves injecting fine particle keratin into our hair, in order to achieve a "relaxer effect". For whom, how much and how here is everything you need to know about the most popular technique of recent years...

Brazilian straightening: how does the keratin straightening process work?

Brazilian keratin straightening usually takes place in 7 steps. The hairdresser begins by washing the lengths several times with a clarifying shampoo. Then, we move on to drying and applying the smoothing product, strand by strand. Depending on the nature of the hair, the exposure time varies between 20 and 45 minutes. After a second drying, the lengths must be smoothed out with precision, again strand by strand. Finally, the hairdresser rinses and moisturizes the entire hair with treatments enriched with keratin.

Brazilian straightening: what price and how often for keratin straightening?

The price of such a service varies depending on the length and thickness of the hair, but especially depending on the salon! Count, on average, between 150 euros for a length above the shoulders, and up to 400 euros for the longest hair. The speed of growth will also play a role in the frequency of smoothing; the root effect begins to be visible between 4 and 5 months after the first application.

Brazilian straightening: 6 things to know before succumbing to this technique

Brazilian straightening: Everything you need to know before taking the leap

Brazilian straightening takes time... A lot of time...

If you are ready to do a Brazilian straightening, you will surely need to plan a good day off! 3 hours is the minimum time you will need to spend in the salon to sport silky smooth hair. Allow even more time if your hair is long and/or thick...

Prohibition to wash your hair after installation!

Much like classic hair color, freshly straightened hair should not come in contact with water (and therefore, shampoo). The hair fiber must take the time to "absorb" the entire formula for lasting results.

Watch out for hair loss

Whether your hair is thick or not, hair loss is almost always after applying Brazilian straightening. While a small loss does not have to be worrying (such as a discoloration for example), you should however be careful that it does not last over time. If so, avoid any heat or coloring on your hair, and aim for maximum hydration of your scalp. In case of too much loss or itching, do not hesitate to consult a dermatologist.

Brazilian straightening radically changes the nature of your hair

Depending on the composition of your straightening, it is possible that the link between your natural keratin and your hair fiber is simply broken. Thus, the entire internal structure of your hair is modified! It will therefore be impossible to recover your exact nature unless you cut everything. And that is precisely the trap; you will be prompted to follow the smoothing as soon as your roots have grown...

Plan a new hair routine

Opinions differ as to how aggressive Brazilian straightening is to our hair. One thing is certain: a product that partially or totally changes the nature of our hair inevitably damages it! It will therefore be necessary to review your hair routine: we rely on natural oil baths depending on our hair type, but also on nourishing masks with each shampoo (shampoos that we space as much as possible!).

The final result will mainly depend on your hair type

We already imagine ourselves having sleek and shiny hair like in a shampoo commercial ... But nay! If your hair is curly, frizzy, or frizzy, it is unlikely that you will sport a "wand" straightening. As for those who have naturally fine hair, this technique should be avoided, at the risk of losing even more mass.